1. Introduction
TheAlkemy Limited (“Alkemy”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with us, including through our website www.thealkemy.co.uk, our services, and our communications.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all relevant privacy and electronic communications laws. 

2. Who we are
TheAlkemy Limited is a company registered in England and Wales (Company Number: 16314746).
Registered Office: 20 Station Road, Cambridge, CB1 2JD.

For privacy matters, contact us at: privacy@thealkemy.co.uk.

3. What personal data we collect
We may collect the following categories of information:

• Contact details – your name, email address, phone number, job title, organisation.

• Engagement details – information you share when contacting us, signing up for resources or newsletters, or participating in workshops, coaching, or courses.

• Technical data – IP address, browser type, device information, usage data when you visit our website.

• Marketing preferences – subscription status and consent records.

We do not intentionally collect children’s data or special category (sensitive) data.

4. How we use your data and lawful basis

5. How we share your data
We do not sell your data. We may share information with:

• Service providers (e.g. IT support, email platforms, analytics providers, cloud storage).

• Professional advisers (e.g. accountants, lawyers, insurers).

• Regulators/authorities if legally required.

6. International transfers
Some service providers may process data outside the UK/EEA. Where this occurs, we ensure appropriate safeguards, such as Standard Contractual Clauses or equivalent mechanisms.

7. Data retention

• Newsletter sign-ups: kept until you unsubscribe.

• Client/project data: retained for up to 7 years for tax and legal purposes.

• General enquiries: normally retained up to 2 years.

8. Your rights
You have the right to:

• Access, correct, or delete your data.

• Restrict or object to processing.

• Withdraw consent at any time (e.g. marketing emails).

• Request transfer of your data (data portability).

To exercise these rights, email privacy@thealkemy.co.uk. You also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

9. Security
We take appropriate technical and organisational measures to safeguard your data, including encryption, secure storage, and restricted access.

10. Changes to this policy
We may update this Privacy Policy occasionally. The most recent version will always be available on our website.